When I was a kid, maybe five or six years old, I took a trip
with my family to Florida to go to Disney World. The day before, we visited my
great-grandfather on my mother’s side.
When we pulled into the driveway, my great-grandfather Bill rolled out of his house wearing these awesome lime green
pants with pink, white and red apples printed all over them. They were the coolest pants I had ever seen,
but I’ll let you be the judge.
Needless to say, I forgot about those pants as soon
as we arrived at Disney. But after that
moment, my flare for fashionable pants really never left. Yes, I made my way through grade school
sporting my khaki Bugle Boy pants with pegged legs, but I always knew there was
something more out there.
One day while visiting my parents during a break in my freshman year of college, I asked my dad if he had any clothes I could borrow for a 70’s party. He pointed me to his closet where I stumbled upon those same pants that I had seen more than 15 years prior. There they were, the wholly grail of pants, just as I had remembered them. They were immediately requisitioned for my return to school.
Periodically I would wear those pants to a horse race, college party, or out on the golf course, but was always afraid I would ruin them, or they’d fall apart given they were more than 25 years old (now more than 40 years old). I found myself in that unenviable position of having these great pants, but also having a fear that one day I wouldn’t. OK, fear may be a bit much, but you get the point.
In 2010, I made a discovery that was second only to my initial discovery of my now commandeered vintage and fragile “green apple” pants. In the midst of watching golf one afternoon, I discovered Loudmouth Golf. If you haven’t heard of Loudmouth, you will. They are a fast growing company that is for lack of a better term, the anti-khaki. For a history of the company, here is a formal piece that I wrote about them for Yahoo! Sports’ ThePostGame.com.
Why write about them again? They are that cool, that’s why. When I was preparing for my piece referenced above,
I knew nothing about the folks behind these whacky pants, but I was already
drawn to their perception. Who were
these guys that absolutely understood that a fun pair of pants makes life
better? I had to find out. Yes, we’re talking about pants, but I promise if you put on a pair (or shorts, or a skort, or whatever), the last sentence will make perfect sense. Not only is it an awesome conversation piece, but Loudmouth Golf apparel truly is a game changer. In a bad mood? Put on a pair. Your golf game stinks and you want to quit? Put on a pair? Your father is retiring as a judge? Put on a pair. (OK, maybe not that last one, unless you really want to. My father and I did exactly that for his judicial retirement party and portrait unveil, but we’re veterans of crazy pants!)
The point is, that Loudmouth Golf is a company braving the well-established golf world with a real breath of fresh air. You may want to put on your sunglasses, but they are definitely worth a look. Do it. Trust me. Become a member of #LoudmouthNation. There’s enough fun to go around.
(Here's a video about Loudmouth Golf to check out as well):
http://www.youtube.com/watch?v=6lgHwIG7VIE
Editor’s Note: I want
to thank Larry, Woody, Cassie, Alan, and everyone else at Loudmouth Golf for
all the access (and gear) they have given me since getting to know them. What a great group of folks. I wish them all
the best, and look forward to seeing whatever comes next. No doubt it will be a sight to see.
